Continued great interest when Green Gothenburg showcases the region's smart and sustainable solutions
“Looking back at 2019, we are happy to see that the interest for smart and sustainable solutions in our region is still high. With delegations from 25 different countries, the interest areas are of course very different, but we can see many similarities between the delegations”, says Sofia McConnel, Head of Green Gothenburg.
“Technology is not seldom available from the shelf but in order to make it work, it needs organizations and people around it, that can work together to create results, and that is the most similar question asked; how public and private actors manage to cooperate and create mutual benefits and results”, says Sofia.
The greatest interest is in the region's transport solutions, as much as 35% of the year's visit. Western Sweden's strong position in the field of electrification and autonomous vehicles has attracted delegations from for example Mexico, India, Germany and Austria. Great interest has also been shown for urban development (16%) and for energy and waste (12%).
ElectriCity - sustainable public transport
FED – Fossil-free Energy Districts
RiverCity – Scandinavias largest urban development program
New companies joining
Increased visibility thanks to national cooperation
Thanks to the national visiting platform Smart City Sweden, international marketing has been increased. The national website had 49,000 impressions between August and October 2019. During the year, the focus gradually increased on business-related visitors from the target groups of potential buyers, investors and high-level visits. Since 2018, Green Gothenburg is the regional node for western Sweden.
Sofia Mc Conell
Head of Green Gothenburg